March roared in like a lion … and kept roaring for the online sportsbooks in Michigan, as the 14 books handled over $451.6 million for the month, a 22.7% year-over-year increase compared with their betting volume in March 2021.
And with that handle came a decent hold of 6.7%, with the books total sports betting receipts coming in at $30.4 million. Additionally, adjusted gross sports betting receipts — the amount after promotional deductions — totaled $14.7 million.
These numbers were a welcome relief after a down February, when the adjusted betting receipts showed a collective loss of nearly $4 million.
All this was also welcome relief to the tax man, as the sportsbooks paid out $805,334 to the state in taxes and an additional $499,458 to the city of Detroit.
DraftKings takes a tumble
For the month, FanDuel continued its hot run, blowing everyone else out of the water with a $140.1 million handle.
But perhaps the biggest news comes at No. 2, where BetMGM — speaking of roaring lions — finally broke through with a $108 million month. This means DraftKings finished third with $102.9 million, the first time the company hasn’t been a top-two sportsbook (per handle) since launch last January.
The battle for fourth and fifth place also points to a change in direction, as Caesars — for the second consecutive month — took fourth with $38.8 million in handle, separating itself from fifth-place Barstool, which finished the month with $29.6 million.
In sixth place was PointsBet at $11.6 million, followed by BetRivers at $7.2 million and FOX Bet at $3.4 million.
WynnBet was next at $2.5 million, with FireKeepers keeping pace at the same number. Rounding out the rest were Parx at $1.4 million, Golden Nugget at $1.3 million, TwinSpires at $996,001 million, and Four Winds at $889.808.
A 15th sportsbook, Soaring Eagle, will join the ranks for next month’s numbers roundup.